Question Type: Line Scale

Question Type: Line Scale

Overview

In the Line Scale question, panelists are presented with a horizontal or vertical line, and are asked to click a point on the line that represents their perception of the intensity of a sample attribute or characteristic. For training purposes, choose from one of the three options: FCM® (Feedback Calibration Method), Show marks for previous samples, or Use one line scale for all samples.

It is also possible to perform timed sample evaluation using Line Scales.

The number of decimal places you set for data collection in the Attribute options will directly affect the number of decimal places stored in your results.

It is not recommended to use Line Scale questions with untrained panelists.


Question Compatibility

Line Scale questions are compatible with the following test types:
  1. Standard test

  2. Survey test



Add a Line Scale Question

  1. In the Build tab, in the left bar, locate the Line scales menu and click to expand it.
    1. To add the Line scale question to the bottom of your questionnaire, click Line scale.

    2. To insert the Line scale question in the middle of your existing questionnaire, drag and drop it to the spot where you wish the Line scale question to appear. You can always move the question later as necessary.


  2. Update the Question name and add any required panelist instructions.

  3. Update the Attribute name for the default attribute, and update the panelist instructions if needed.

Before cloning the question or the default attribute, we recommend setting the first attribute fully up and cloning only when completely happy with it. This will help minimize amount of work if you were to update multiple questions and attributes later on.


Question Options

Access the Question options to review and set them as desired.

General Options

Option Description  

Question name  

The  Question name  is the label displayed for analysts in the heading of the following areas: 

  1. Question in the Build tab of your test.

  2. Analysis Reports, Graphs and Exports.

Show question name to panelists   

Click to display the  Question name  to panelists or to hide it from them. 

Display name  

Enter the text that you wish to display to the panelist if your  Question name  is of a sensitive nature and should not be visible to them. Editable only when the Show question name to panelists option is toggled to Hide .

Answer required 

The default is Yes . If you wish to enable panelists to skip the question, toggle the Answer required option to No .
Enable requestable question instructions
Provide a button for panelists to bring up additional instructions if they need them. This helps declutter the screen when panelists are fairly familiar with attributes, for example, and occasionally might need a reminder about their descriptions.


Display Options
Option Description
Show Question  
Allows you to set whether the question is demographic (select Once (not sample-related)) , or sample-related (select For all samples to display the question for all samples, or select For selected samples to specify which samples the question should and should not display for).

Present question
Allows you to choose at what point in the test the question will appear. Your choices are Monadically/one sample at a time, All samples at first opportunity or All samples at last opportunity .

Show Blinding Code
Determines whether the blinding code will be shown to the panelists or not. If you are using Wildcards to display the blinding codes in the instructions, toggle this option to Hide to eliminate doubling of information and potentially confusing the panelists.

Condense attributes (names to the left)
Display all attributes in a more condensed format in order to conserve vertical space on the screen. The attribute scale names will be displayed on the left side while their scales will be on the right.


Allow side-by-side test
Select Yes  to display the question to panelists side-by-side. This feature is available only when all samples are presented on the screen (see Present question options) and is ideal for left/right testing. 

Use one line scale for all samples
Toggle this option to Yes if you wish to enable panelists to evaluate all samples on one Line scale per attribute.


Show marks for previous samples
Toggle to Yes to display to panelists the marks and blinding codes for previous samples the way they scored them on the scale. The marks for previous samples are gray and cannot be moved, while current sample's mark is blue and can be moved.


Evaluate image as sample
Toggle to Yes to enable panelists to evaluate a sample-related image file. Every time the question is asked, the image file associated with the presented sample will display.

Expand vertical scale
The default is Yes which enables the software to adapt vertical scales to the screen sizes panelists are using during data collection. If you want the Line scale to maintain the scale size set at the attribute level, toggle the option to No .

Decimal symbol
Select the decimal point format: Period or Comma. The selection made here will reflect in the raw data and reports.




Attributes
Option Description
Show attributes as wheel
Toggle this option to Yes if you wish to turn your Line scale question into a Line scale wheel question.

Workflow for Line scale wheel question will be available soon. In the meantime you may review the Category wheel question setup workflow for general guidance.

Attribute   
The order position in which the attribute is listed in the Build tab. This number cannot be modified in this table. To change the order of attributes, apply a design (see Presentation order design below), or move the attributes around as necessary in the Build tab.

Text 
This column displays the attribute names as the panelists will see them. 

Presentation order design
The default is Fixed , which displays all the attribute in the order they are added in the Build tab. If you wish to randomize attributes, select Use a design . If you leave it at this, the software will assign a randomization using an algorithm in the back end. If you prefer to have a control over the randomization, see the next item below.

Presentation order design 
By default disabled because the Presentation order design option in the list of attributes (in the table) is by default set to Fixed . When that option is set to Use a design , you can then select a design here that best suits your attribute presentation needs. The last option, Randomized , uses automatically generated randomization which does not account for any type of balance, while all the other options are coming from the Designs library.

Shuffle attribute order
Select this option if you would like to further shuffle the design used on your attributes. This is not recommended if you selected a balanced design.

Attribute order assignment for samples within each sample set 
Select from the following options:
  1. Same order - Default selection. Panelists will see the attributes in the same order for each of their samples.

  2. Different order - Panelists will see their choices in a different order for each of their samples.



Attribute Options

Access the Attribute options to review and set them as desired. When the Attribute options pane slides open, a preview screen of the scale will display on the left. For your convenience, all changes made to the attribute options will dynamically display in the scale preview screen.

General Options

Option Description  

Attribute name  

The  Attribute name  is the label displayed for analysts in the heading of the following areas: 

  1. Question in the Build tab of your test.

  2. Analysis Reports, Graphs and Exports.

Show attribute name to panelists   

Click to display the Attribute name  to panelists or to hide it from them. 

Display name  

Enter the text that you wish to display to the panelist if your  Attribute name  is of a sensitive nature and should not be visible to them. Editable only when the Show attribute name to panelists option is toggled to Hide .


Sensitive data 

The default is No . Toggle to Yes to flag the collected results for this question as sensitive.
 
If the panelist unsubscribes or is deleted from the Panelists library by an administrator, their data collected in questions marked as sensitive will also be removed.

Data collected in questions that are not marked as sensitive will remain in your tests even after a panelist is unsubscribed/deleted.

Number of decimal places
Set the number of decimal places to display to panelists as they make selection on the scale (if you choose to display the values - see the next option below). The number of decimal places you select here will reflect in results. If you are expecting only whole numbers, set the option to 0. Otherwise select the number of decimal places to the number that best suits your testing and analysis needs.

Minimum 0 (default), Maximum 3.
Show value
Choose from the following options:
  1. No - Panelists do not see the value corresponding to their click/mark on the scale.

  2. Editable - Panelists see the value corresponding to their click/mark, and can type a more precise value in the box if necessary.

  3. Noneditable - This is the default selection. Panelists see the value corresponding to their click/mark, but cannot change it by typing, only by sliding the mark on the scale.
Enable requestable question instructions
Provide a button for panelists to bring up additional instructions if they need them. This helps declutter the screen when panelists are fairly familiar with attributes, for example, and occasionally might need a reminder about their descriptions.



Text and Marks Options

Option Description  

   (Add a mark)

Click to add a mark on the scale. By adding marks manually you have a control over the formatting and other characteristics of the marks. Alternatively you could use the interval setting described further down on this page if the marks is all you need to display.

  (Delete a mark)

Click to delete a selected mark.

   (Copy a mark)

Click to copy a selected mark.

Value

The value on the scale assigned to a mark. The default lowest value is 0 and the highest value is 100. If you want to change the values, you are able to do so further down in the Attribute options, under the Left anchor value and Right anchor value.
Text
Description for a mark. The text is by default visible to panelists, but you can control that by clicking the pencil icon in the Edit column.

Edit

Click the pencil, , next to the mark you wish to edit.

Editing: mark text
This screen opens up when you are editing a specific mark. Use the options listed below to customize your mark.
Display
Indicate whether you wish to display to panelists either the mark itself on the line, or just its text, or both.
Mark text style
By default the mark text does not have any special formatting applied to it to make it stand out. Choose from the following to emphasize the mark text:
  1. - click to apply bold font to the mark text.

  2.  - click to italicize the mark text.

  3. - click to underline the mark text.
When clicked, an icon will get a gray background for easier identification of what has been applied. You can apply one, or all of the options, or any subset of them.

Text colour
Click on the colour picker to choose the colour for your mark text. The default is black.

Mark colour
Click on the colour picker to choose the colour for your mark. The default is red.

Mark size
By default, the marks you add have the same, "normal", thickness as the end marks do. You may choose from the following options:
  1. Thin - the mark will be thinner than the end marks.

  2. Normal - this is the default selection. The mark will have the same thickness as the end marks.

  3. Thick - the mark will be thicker than the end marks.
Mark position
By default, the marks are displayed across the line. In other words, the line scale is running through the center of the marks. Choose from the following options:
  1. Bottom - the mark will be displayed below the line scale.

  2. Center - the default selection. The mark will be displayed below and above the line scale.

  3. Top - the mark will be displayed above the line scale.
Mark type
Choose from the following options:
  1. Mark - the default selection.

  2. Reference - the mark will be considered as a reference mark.

  3. Standard - the mark will be considered as a mark for a standard for the attribute.
These selections are not reflecting in the analysis in any way.
Font size
Choose from the following options:
  1. Small - the font size will be smaller than the default font used for the end marks.

  2. Medium - the default selection. The font size will be the same as the default font used for the end marks.

  3. Large - the font size will be larger than the default font used for the end marks.
Text position relative to mark
Select from 6 different directions (arrows) to indicate where you wish the mark text to display when compared to the position of the mark.


The default is below the mark, with the mark text positioned to the left of the mark, finishing with the last character directly under the mark.



Scale Options

Option Description  

Left anchor value: (Range: -1000 to 1000)
The default value is 0 with the range from -1,000 to 1,000. The value entered here cannot be the same or higher than the right anchor value.
Left anchor label
By default there is no label for the left anchor value. Enter a label if you wish to display it to panelists.
Right anchor value: (Range: -1000 to 1000)
The default value is 100 with the range from -1,000 to 1,000. The value entered here cannot be the same or smaller than the left anchor value.
Right anchor label
By default there is no label for the right anchor value. Enter a label if you wish to display it to panelists.
Anchor label position
Choose from the following options:
  1. Labels below the scale - the default selection. If anchor labels are present, they will be displayed to panelists below the scale.

  2. Labels above the scale - if anchor labels are present, they will be displayed to panelists above the scale.

Anchor text style
By default the anchor text does not have any special formatting applied to it to make it stand out. Choose from the following to emphasize the anchor text:
  1. - click to apply bold font to the text.

  2.  - click to italicize the text.

  3. - click to underline the text.
When clicked, an icon will get a gray background for easier identification of what has been applied. You can apply one, or all of the options, or any subset of them.
Font size
Choose from the following options:
  1. Small - the font size will be smaller than the default font.

  2. Medium - the default selection.

  3. Large - the font size will be larger than the default font.
Text colour
Click on the colour picker to choose the colour for your anchor text. The default is black.
Show ends
Indicate whether you wish to display to panelists both Left and Right end marks (default), only one of them, or none of them.
Scale orientation
Indicate whether you wish your attribute to be a Horizontal Line Scale (default) or a Vertical Line Scale.
Line width
By default, the line has a "normal" thickness. You may choose from the following options:
  1. Thin - the line will be less wide than the "normal" thickness.

  2. Normal - this is the default selection.

  3. Thick - the line  will be wider than the "normal" thickness.
Line length: (Range: 100 to 850)
The default value is 800 pixels with the range from 100 to 850. You can control whether the line scale will adapt to panelist devices or it will maintain the size you set here by going to Logistics > General test options > Allow adapted display.
Number of intervals: (Range: 1 to 25)
By default, Line Scale attributes have 1 interval. The interval is defined by the end marks around it. The interval value range is 1 to 25.

For example, if you would like to display 5 marks on the line, you would set 4 intervals.


The interval marks automatically have values assigned to them by the software, but labels cannot be entered for intervals. If you prefer to label the interval marks, keep 1 interval and go to the Text & marks tab to set the marks the way you need them to be.


Show mark values
Toggle this option to Yes if you wish to display to panelists the values for the end marks and other interval marks. Selection made here does not apply to the manually created marks.


Analysis

Click the Results tab to access and choose from the following analysis options:
  1. Graphs  - Visual representation of the data.

  2. Data  - Raw data display for each attribute.

  3. Reports  - Create new or view previously generated reports. The following reports are compatible with the Line Scale question type:
    1. Standard report  - Detailed information about counts, means, Standard Deviation, the p-value, statistical decision, and Multiple Comparison Test.

    2. Summary report  - A list of all attributes included in the analysis and their means. This report provides a quick way of identifying whether there is a significant difference and if yes, in which attributes it lies.

    3. Descriptive analysis workbook - Detailed analyses on product and panelist performance.

    4. PowerPoint report  - Visual representation of the data in the PowerPoint Report file format.

    5. PCA Workbook - Visual representation of multi-dimensional relationships among products and attributes.

    6. Panelist summary report - Lists individual panelist scores for each attribute and sample, sample means, Standard Deviation, the number of complete evaluations, as well as panelist comments per sample if applicable. The comments are listed in the report in the position corresponding to the Comment question position in the questions tree.

    7. Hits and misses report - Detailed information about your panelists in training; how they are progressing. Available only if Targets and ranges are set for samples and Line Scale attributes.

    8. Panelist completion time report  - Individual panelists' average completion times and overall average test completion time.

    9. Raw data export  - Choose from the Multivariate, Univariate, and Multivariate Columnar raw data export formats to suit your exporting needs.



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