For Projective Mapping, panelists are asked to organize multiple samples in a two-dimensional space according to perceived similarities and differences. Panelists may be asked to tag the samples, for example, to associate a series of samples with a common attribute or descriptor. Panelists can be presented with sample labels and/or sample images. 

Test Setup

1. Create a new Standard test.
   
   
2. In the  Overview  tab, update any of the following components as necessary:  Test name  ,   Time zone  ,   Language  , Website  , Tags , and   Description.
   
   
3. Update the Samples & design tab of your test as necessary. 
   
   
4. In the Build tab, update the  Welcome screen and Thank you screen  text as necessary. 
   
   
5. Add a  Projective Mapping   question. Click into the text editor to type instructions for your panelists. 
   
   
6. Click into the question and select Question options. Update the following as necessary:
   
1. General. Update the general options for teh question, such as question and display name.
   
   
2. Display.  Update the display options as needed, such as the Show question and Present question options.
   
1. Show blinding code   =   Yes 
   
2. Choice display   =    Choice label only 
   
3. Enforce evaluation in sample set order  =    No 
   
   
3. Tags. 
   
1. Click the + Add tag  to add the tags that your panelists will use to label the samples.
   
2. In the tag  Text c olumn, type the text that will display to panelists. To delete a tag, click it in the list and then click X. 
   
3. Set Allow Respondent to Create Tags   =   Yes 
   
   
4. Background. Keep the Background image as  White  and the  Mapping area dimensions:  Rectangle ( 650x433).  
   
   
   
5. Click Save.
   
   
7. Click  Panelists  to add panelists into the test.
   
   
8. Review your options in Logistics, Preview and Run test .
   
   
9. Once results are done being collected, Pause your test and analyze data.