Insights Within Tests

Overview

The Insights tab brings the analysis of a test's results into one place. You see calculated results, such as tables, charts and panelist comments, next to an Analysis assistant that writes an Executive summary, highlights key findings and answers your questions about the data.

This article explains how to use Insights inside a single test. It is written for analysts who review test results.

ℹ Info: Insights is also available when you analyze several tests together in Advanced search & analysis across tests. An article covering Insights across tests will be available soon.

Where to Find Insights

When you open a test's results, the tab row now reads Overview, Insights, Graphs, Data, Comments, Reports, Advanced and Filters. The Insights tab opens by default.

✎ Note: Because Insights opens first, the calculated Summary results load each time you open a test's Results page. A test with a very large number of sample sets may take longer to open.

Compatibility

Insights works with standard tests. The views use the following questions from your test.

View	Works with
Summary: Table, Bar chart and Spider plot	The question types your Summary report can analyze, such as category, line scale and numeric questions
Summary: Distribution	Category, Choose, Rank and Preference questions. Just-about-right (JAR) questions are shown in their own JAR graphs.
Splits	Demographic questions asked in the test and demographic information found in the Panelists library for the panelists that took the test.
Comments	Comment questions

⚠ Warning: Insights does not analyze BehaviorLens® questions or tests that are not standard test types. If a test has no questions that Insights can analyze, the views will be empty.

The Four Analysis Areas

Use the rounded tabs at the top left of the page to switch between four areas: Summary, Splits, Comments and Ask the AI. Each area has its own data, options and Analysis assistant, and each calculates the first time you open it.

Summary

The Summary area uses the same statistical calculations as your Summary report. Choose between the Table (default), Bar chart, Spider plot and Distribution views. On the bar chart, select Include ±1 SD bars to add standard deviation bars. On the Distribution view, switch between % and Counts at the top of the page. On the Bar chart, Spider plot, and Distribution views, choose between .svg and .png image saving formats.

The Table view shows the number of responses, p-values, means and standard deviations for each question, and whether the differences are significant. The Bar chart shows the means and marks significant differences. The Spider plot marks significance with an asterisk.

Splits

The Splits area shows results broken down by demographic group. Choose between the Splits table, Splits chart and Demographics views. Use Split by to show results by sample within each demographic group, or by demographic group within each sample. Splits uses a one-way ANOVA only. The area will indicate if the test has no demographic data.

Splits works like the Consumer report and is based on your demographic questions. You can compare the samples within a demographic group, or compare a single sample across the groups, and the post-hoc letters are shown in each direction. The Demographics view shows the breakdown of every demographic question that was asked, such as age groups, and questions that were not asked do not appear.

Comments

The Comments area has two views:

Raw Comments lists every comment with its sample set number, question name and sample, and the comment text is always shown exactly as the panelist entered it. Use the keyword filter and the column picker to focus on what you need.
Themes displays up to 10 themes as grouped bars by sample, and selecting a bar takes you to the matching comments in Raw Comments.

Ask the AI

Ask the AI is a full-page assistant where you can combine sources. Under Data the AI can use, select at least one of Summary, Comments and Splits. When Comments is selected, choose whether the AI reads Raw comments or AI Summary of Comments. Select Go to start. If an area already has an up-to-date analysis, the assistant reuses it and tells you so.

The Raw comments and AI Summary of Comments choice is only available when Comments is selected. Asking across sources lets you check whether the comments support what the data shows.

💡 Idea: Try a question that combines sources, such as "Combine the overall liking scores with the comments to find areas of improvement."

Starting the Analysis Assistant

The Analysis assistant never starts on its own. No data is sent to the AI until you choose to start it, so opening a test's results does not use any AI.

In a test, click Results. Insights opens with the Summary view.
Review the calculated results on the left. The Analysis assistant on the right shows a start panel.
Select Generate analysis.
Review the Executive summary and key findings, then use the suggested questions or type your own question in the chat.
Open Splits or Comments and select Generate analysis in each area you want analyzed. Each area starts separately.'

The Executive summary is not instant, so allow a little time for it to generate. You can then ask follow-up questions in the chat.

✎ Note: After you select Generate analysis in a view (Summary, Splits or Comments), the Analysis assistant stays on for that view while you remain on the same test, even if you switch to another view and back. When you open a different test, every view shows its start panel again and you need to select Generate analysis again.

What the AI Uses

The Analysis assistant reads the calculated results shown on the page. It does not receive your raw data and it does not do any calculations, because all of the statistics are run by Compusense first. This means the AI summarizes the same results you see in the Summary report, the Consumer report and the graphs.

Changing Settings

The controls at the top of the page are:

Filters . This is a great option to refine the data going into your analysis.
Data options . Lets you choose the sample grouping and which questions are included.
Analysis options . In the Summary and Splits areas control the analysis type, post-hoc test, P-value Alpha and number of decimal places. Splits also lets you add up to 10 panelist columns, and Summary has a Paired analysis option for no preference responses.
AI settings . Lets you choose the Analyst type (Sensory, QC, Shelf-life or Consumer Research), the Audience (R&D, Executive or Insights & Consumer Research) and the output language.
Refresh . Allows you to easily include in your analysis new results that may have been added since you first opened the page.

Changes to these settings are held until you apply them, so you can make several changes in a row without waiting for a recalculation each time.

Change one or more settings. The tables, charts and AI output keep showing the previous results.
Look for the banner under the page header that reads Settings changed, regenerate analysis?
Select Regenerate analysis.

The banner applies to the area you are viewing only. Other affected areas show their own banner when you open them. The table below shows which areas each setting affects.

Setting	Areas affected
Analysis type and Paired analysis option	Summary
Post-hoc test, P-value Alpha and decimal places	Summary and Splits
Panelist columns	Splits
Data options and AI settings	All areas

Some actions apply right away and do not need the banner. These include switching views, changing Split by, switching between % and Counts, and using the comment filters. Selecting Refresh reloads the data and regenerates any area you have already started.

💡 Idea: The test's own Filters button, including the option to use complete sample sets only, also applies to Insights, so you can narrow the data before you generate an analysis.

✎ Note: The Analysis options are linked to your standard Summary report and the other reports that use the same analysis. Changing options such as the analysis type, P-value Alpha or the number of decimal places in Insights also changes those settings in your reports.

Citations in AI Answers

The Executive summary and key findings refer to specific questions and comments. Select one of these references to jump to the matching table, splits or comments, and the area control switches for you. Your chat is kept, so you can return to it.

When you select a reference, the item it refers to is highlighted. The highlight fades after a short time, or you can select the reference again to remove it.