Overview
Compusense has integrated BehaviorLens®, InsightsNow's patented methodology for implicit and emotional measurement, directly into the platform — expanding what you can learn from every study.
BehaviorLens complements traditional rating scales by capturing the fast, instinctive System 1 reactions consumers often can't articulate. Two new methods will be available within Compusense: the Implicit Test and the Emotions Test.
In this recorded webinar, Sara King (Sensory Science Advisor, Compusense) and Greg Stucky (Chief Research Officer, InsightsNow) show how BehaviorLens works — including a live demo and sample results — what it reveals, and why it's worth adding to your testing toolkit.