Word Cloud
Overview
The word Cloud is one of the comment visualization features. Review your panelist comments using word Cloud to display a visual representation of the word frequency and the relationship between individual words.
The more frequently a word is used across the panel (per sample in product tests), the larger and darker the font is in the graph.
The words that were used together in panelist sentences are closer together in the graph.
It is common that different panelists don't always use identical words to describe the same thing (lite vs. little), or they sometimes misspell a word (smaller vs. smaler, or smell vs. smells). When this happens, the word Networks feature will not account for spelling errors or synonymous terms. In other words, each version of the word's spelling will be considered as a unique word with its own count, and each synonym will be considered as a unique word with its own count.
For this reason, it is recommended to perform 1-Word groups comment sorting or 2-Word groups comment sorting before generating the word Networks graphs.
For this reason, it is recommended to perform 1-Word groups comment sorting or 2-Word groups comment sorting before generating the word Networks graphs.
Access the Word Cloud
- From your test, click Results.
- Filter any sample sets, samples, or reps you wish to exclude from the analysis.
- Click Graphs .
- In the left sliding pane, select a Comment question.
- In the right sliding pane:
- Switch to the word cloud graph type by clicking the Cloud option.
- The samples included in the analysis are displayed in the legend on the right with their number and name. Select the samples you wish to include in the graph. Demographic comments legend displays the word "Response" since there are no samples.
Comments for up to two samples at a time can be displayed on the screen. - Set the Word occurrences > Minimum (minimum occurrences). Use the up and down arrows or type a number directly in the box to
indicate the words' minimum occurrences. In our example image, the Minimum is
set to 5. This means that the visualization does not include any words
that appeared less than 5 times in total in the panelists' comments per
sample.
The word Cloud can be overwhelming in comments from consumer tests if all words are included (if Word occurrences > Minimum is set to 1). Consider increasing the Minimum value or perform the Comment Sorting first. - If you have performed comment sorting, place a checkmark next to Yes under Apply comment sorting to view your tags/word groups as a word Cloud.
- Use the checkmarks in the Word filter section to include or exclude words from the graph.
- Click Ignored words list to modify the list of currently ignored words.
Understanding and Customizing the View
- Each word is spelled out the way it was typed by panelists.
- Word size and colour intensity depend on the word count (the more frequently the word was used by panelists, the larger the font and darker the font colour).
- Each cloud is colour-coded:
- Sample related comments are colour-coded with a different colour for each sample.
- Demographic comments have one colour.
- The closer together the words, the more frequently they were used together in sentences by panelists.
Every time you access the Word Cloud graph and make a change to any of the options, the graph will regenerate. The dynamic nature of this graph will give you different looks of the words every time. If you like what you see, we recommend exporting the graph (see the steps below) because it will very likely look different the next time it regenerates, and it may not be the way you like it then.
If you get a warning "Could not fit all words: # words excluded", collapse the sliding panes to make more space on the screen and all the words should be visible.
Export Word Cloud
The word Cloud graphs can be exported in a .png image format with a white background or with a transparent background.
To export the graph:
- Customize the graph as necessary to achieve the desired outcome.
- When ready to export the graph, in the top right-hand corner, click Export graph.
- Select White background to save the graph as a .png file with a white background.
- Select Transparent background to save the graph as a .png file with a transparent background.
- The file will save to your browser's default download location. Insert the images into your reports as needed.
The graphs can also be captured as screenshots, and they can then easily be transferred into your reports.
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