Standard Test: RATA Wheel

Standard Test: RATA Wheel

Overview

Rate-All-That-Apply, or RATA, lets panelists first select the attributes they perceive in a sample, and then rate the intensity of only the attributes they selected. In Compusense, there is more than one way to set up a RATA question, so you can choose the approach that best fits your study.

One option, which this article covers, is to set up a RATA question with a Category wheel or Line scale wheel, where panelists choose the attributes that apply from the wheel and rate each one.

The other option is to combine a Choose question with a follow-up Category or Line Scale question, and then use connections to show each rating only when the panelist selected that attribute. To set up RATA this way, see Standard Test: RATA With CATA and Connections.













Add the Wheel Question

  1. Create a new test using the Standard test template.
  2. In the Build tab, choose the wheel type that matches the scale you want panelists to use for the rating:
    • Category > Category wheel
    • Line scales > Line scale wheel

  3. Insert the wheel question into your test.


Build the Wheel Question

  1. Click your question and open the Question options.
  2. Set Answer required to No, and then click Save. This means panelists only rate the attributes that apply to the sample.
  3. Click Expand attributes in the bottom right corner of your question.

  4. When the scale with the attributes appears, click the scale and open Attribute options to set up the scale as needed.
  5. When your scale is ready, click Save.
  6. Click the scale again and select Clone attribute.
  7. Update the Attribute name of the clone you just created.
  8. Repeat the cloning steps for all the attributes you want to show to your panelists.

The wheel updates automatically with each new attribute. Your RATA test is now ready, so you only need to add samples and design if you have not already, add panelists, preview and run the test.

✎ Note: Set up the first attribute completely before you clone it, so every clone keeps the same scale and formatting.



Analysis

Panelists only rate the attributes that apply, so some attributes will not have a rating from every panelist. To account for this, use zero for missing data when you create your report.

  1. From your test results, select Reports > Create a report.
  2. If desired, use the Filters button in the top right corner before generating the report.
  3. Under 2. Select options, select the Use zero for missing data checkbox.

  4. Review all the remaining options, generate and download the report.