Word Network

Word Network

Overview 


The word Networks is one of the comment visualization features. Review your panelist comments using word Networks to display a visual representation of the relationship between individual words, identify emerging patterns, how the words are connected, and how strong their connection is.


Idea
It is common that different panelists don't always use identical words to describe the same thing (lite vs. little), or they sometimes misspell a word (smaller vs. smaler, or smell vs. smells). When this happens, the word Networks feature will not account for spelling errors or synonymous terms. In other words, each version of the word's spelling will be considered as a unique word with its own count, and each synonym will be considered as a unique word with its own count. 

For this reason, it is recommended to perform 1-Word groups comment sorting or 2-Word groups comment sorting before generating the word Networks graphs.


Access the Word Networks

  1. From your test, click Results.

  2. Filter any sample sets, samples, or reps you wish to exclude from the analysis. 

  3. Click Graphs  .

  4. In the left sliding pane, select a Comment question.

  5. In the right sliding pane:

    1. Switch to the word networks graph type by clicking the Networks option.

    2. Select the samples you wish to include in the graph.

    3. Set the Word occurrences > Minimum (minimum occurrences). Use the up and down arrows or type a number directly in the box to indicate the words' minimum occurrences. In our example image, the Minimum is set to 7. This means that the visualization does not include any words that appeared less than 7 times in total in the panelists' comments per sample.

      The word Networks can be overwhelming in comments from consumer tests if all words are included (if Word occurrences > Minimum is set to 1). Consider increasing the Minimum value or perform the Comment Sorting first.

    4. If you have performed comment sorting, place a checkmark next to Yes under Apply comment sorting to view your tags/word groups as a word network.

    5. Use the checkmarks in the Word filter section to include or exclude words from the graph.

    6. Click Ignored words list to modify the list of currently ignored words.


Understanding and Customizing the View



  Word Circle 
  • Each word is represented with a circle (bubble). 
  • The circle size depends on the word count (the more frequently the word was used by panelists, the larger the circle). 
  • Each circle has a colour.
    • Sample related comments are colour-coded with a different colour for each sample.   
    • Demographic comments have one colour. 
  • Hover over a word to reveal how many times it was used in the test.

If in the graph you see a word that is not very useful, such as the word "Was" in our example image above, expand the right sliding pane and either deselect the word from the Words filter or click Ignored words list to add the word to the list of ignored words.


   Word Groups or Word Networks 
  • Words used together in the Comment question across the panel for a sample are connected with lines and grouped together into groups or networks. Demographic comments would have one network.
  • If saved word groups from the Comment sorting feature was not used, the words that appear in the same panelist comment for a specific sample are connected with a line.
  • If saved word groups from the Comment Sorting feature was used, the words in one group that appear together with any of the words in another group for a specific sample are connected with a line.
  • The thickness of the connecting lines represents the strength of the connection between the words. The more frequently two words are used together, the thicker the line. Each word has its own network.


    • Idea
    Click on a word to see its connections and dim others out. Click on the white space to restore the full network view. 

  • Sample related comments are grouped into as many networks as there are samples included in the analysis. Click a sample in the legend, in the right sliding pane, to hide or display it in the graph. Hiding a sample is useful to gain more screen space when needed.
  • Demographic comments are grouped into one network. The legend for demographic comments displays the word "Response" since there are no samples.
  • Networks are randomly positioned on the screen. To change their position, change the Word occurrences > Minimum value if required, or close the window and generate word Networks again, or resize the screen.



Export Word Networks



The word Networks graphs can be exported in a .png image format with a white background or with a transparent background. 

To export the graph:
  1. Customize the graph as necessary to achieve the desired outcome.

  2. When ready to export the graph, in the top right-hand corner, click Export graph.

    1. Select White background to save the graph as a .png file with a white background.

    2. Select Transparent background to save the graph as a .png file with a transparent background.

  3. The file will save to your browser's default download location. Insert the images into your reports as needed.

Idea
The graphs can also be captured as screenshots and they can then easily be transferred into your reports.


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