BehaviorLens Workbook
BehaviorLens Workbook: Product Emotions
Overview The Product Emotions test is an image-led test. Panelists react to samples across a set of emotion attributes, and separately choose a metaphor image that captures how each sample makes them feel. It combines the sample × attribute engine of ...
BehaviorLens Workbook: Implicit Test with Products
Overview The BehaviorLens® Workbook when using products captures instinctive versus deliberate reactions after panelists have tried the products. The analysis is organized two ways in parallel: by sample and by attribute. This article documents what ...
BehaviorLens Workbook: Implicit Test Using A Survey Test Type
Overview Let's review how the BehaviorLens® workbook is structured for a survey type test and how to read every sheet. The survey report captures instinctive versus deliberate reactions to a set of survey stimuli: claims, ingredients, attitudes and ...