Compusense Inc

Home Use Testing

Overview

If you are looking for ways to conduct product testing outside of your lab, one of the options available is the Home Use Testing, or HUT for short.

We are happy to share some resources with you to assist you with exploring and implementing this testing method.

HUT Webinar



Home Use Testing - Software Tips & Tricks Webinar


(Run time: 64 minutes)


Having trouble viewing this video? Click the link below to download it (138 MB MP4 file download):



Webinar Agenda

Home Use Testing Tips & Tricks – Sending Products
  1. Websites - When to use and why.
  2. Instructional Text Screens – What sample do they need to test first?
  3. Optional and Required Pauses – Panelist hasn't used the product yet - pause and resume later.
  4. Engaging Question Types:
    1. Photo Upload
    2. Likert Scales (randomized)
  5. Sample Set Links – No need for panelists to log in – just re-click the email link if you need to resume.
  6. Partial Present – Control when panelists can evaluate samples.
  7. Print Shipping List – Once panelists are bound to their sample sets, print blinding codes to label the samples, then print the Shipping List to make sure panelists get the right samples.
  8. Emailing Panelists and using Snippets – Invite panelists to test via email from Cloud and save email templates as Snippets for future use.
    Don't forget emailing best practices!
  9. External Test Monitor and Shareable Link – Watch the progress and check the results as they are collected in real-time – no ‘seat’ needed.
  10. Scheduled Reports – Automatically send your reports when you want them to be sent.


Engagement - Without Sending Products
  1. Application Forms – Link to your social media account and grow your panelist databases.
  2. Personal Profile – Email your existing panelists and ask them to ensure their information is correct in their Account area of your consumer website.
  3. Panel Status - Once you have information up to date, review the Panel Status reporting in Cloud Panelist Library for insights on panelist demographics and usage.
  4. Demographic questionnaires – Get to know your panelists better, and possibly pre-screen for an upcoming product testing in the near future.
  5. Concept Testing – Use images as samples to have panelists test your concepts, logos, packaging, etc. (packaging example).
  6. Engaging Question Types:
    1. Binning
    2. Free Sort
  7. Engaging Features:
    1. Images as choices
    2. Answer Piping
    3. Entrance Criteria
    4. Upload Video
  8. Dynamic Design – Have panelists test the products they already have at home by add new products into the test. Or they can select products another panelist has already added using dynamic design.
  9. FCM and Results at End –Try the Visual Proportions test to train panelists on Line Scales. You can show them their results at end to see how they compare to the mean of the panel as all panelists complete the test. As panel leader – you can pull the Hits and Misses Report to review.


Did you know that you can use our Schedules module to easily invite panelists to sign up for your HUT?

Downloadable files 

Please click the links below to download our  Whitepaper  and the  Practical Guide to Home Use Testing 

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